I have a strong track record in the digital media space, B2C combined with B2B, especially in the Free Trial / Freemium & Premium Subscription Business Models, that spans across marketing strategy, automation, customer acquisition and digital advertising across channels. I have a knack for turning big ideas into on-time, profitable projects delivering business metrics. I have led multiple product and market launches, managing multi million dollar marketing budgets, for leading digital companies like Amazon Prime Video, Shaadi.com, Endurance Group (Directi), FT.com, BWin PartyGaming (PartyPoker.com) and TOI. At the end of the day, I deliver ROI.
Digital CMO. An expert in ‘Go-To Market Strategy’ and ‘Customer Acquisition, Engagement & Retention’ programmes, with particular experience in freemium subscription / lead generation and monetisation models.
Recognised in the 50 Best Digital Marketing Professionals in India in 2014. Nominated for the same award this year (2018) too.